Succesfull communication is becoming and increasingly complex interplay of idea and technique. viscom connects the entire international visual communication community from Signmaking to Digital Signage, presenting innovative technologies, media and design and the latest developments and therewith shows a 360° view about visual communication, technique and design. The new markets ‘Digital Signage', ‘Industrial Inkjet Printing' and "Innovative materials" is given a special treatment in terms of seminars, special exhibition areas, special presentations and awards.
viscom addresses marketing decision-makers from trade and industry, machinery and material buyers as well as small trade; It is the only place where you can find all of the entire industry: Machinery, components, materials and services for digital and industrial inkjet printing, engraving, light advertising, digital signage, fabric refinement, presentation technologies for the PoS, outdoor advertising, ambient media. Bringing together these segments it is the key industry meeting point.
Especially with the extensive seminar programme focused on the different visitor target groups including signmakers, outdoor advertising companies, (digital)printers, light advertisers, shop and exhibition stand fitters, advertising agencies, architects, system integrators, digital signage providers, marketing managers from industry, retail and sales exhibitors and buyers get added value, through industry experts showcasing new technologies and their practical applications.
