The 2011 Dealernews International Dealer Expo is the largest powersports business event in the world, bringing together dealers, distributors, aftermarket parts and accessory companies and original equipment manufacturers in one place at one time each year for an unprecedented $145 million shopping experience. The 2011 event will be reinvented from the ground, up to provide an even more valuable and efficient show experience for its customers, including an all new visual design and 11 segmented marketplaces on the show floor, an all in one trade show all, and more learning and entertainment opportunities centered around distinct product and lifestyle categories.
